Creative Marketing
Pretty in Pastel
The Ask: Complete an editorial spread inspired by a magazine showcasing a summer 2018 trend.
Inspired by Frankie Magazine, I styled the models to showcase the up-coming Summer 2018 trend of pastels. I hand-picked the models, outfits, and locations to fit the Frankie aesthetic, as well as directing the shoot. When it came time to design the layouts of the spreads, I looked to Frankie's spreads to find design direction and inspiration.
Anthropologie Catalog
The Ask: Plan, style, and design a marketing campaign for a brand.
Showcasing spring looks through the Anthropologie catalog, this campaign explores the idea of getting lost in a daydream, and what that vision might look like. My role in this project was developing a concept that appeals to the Anthropologie target consumer, design an inspiration board, then choosing and styling the model, selecting the locations of the shoot, designing the layout of the catalog, and editing the photos.
The Ask: Redevelop a brand using a color story.
This project was completed my freshman year at SCAD, in a color theory class. I re-branded the Michael Kors image, usually showcasing jet-setting, sophisticated 30-somethings carrying neutral colored accessories. With my re-branding campaign, I geared Michael Kors products to younger, artsier crowd, making the brand appear more approachable and fun. I used color to my advantage, showcasing youth and creativity through vibrant hues.
This campaign was shot, styled, and designed by me.
The Ask: Develop a fashion film that showcases multiple different looks.
For this project, I worked alongside a film student to direct this film, as well as styling the multiple looks.
Redken x SCAD Digital Campaign Launch
This project was conducted through SCAD Pro, in which companies come to SCAD with a design problem, and the department curates a team of different majors to find a solution.
