The Ask: Choose a company to complete a 6 month buying plan for.

This project includes a full internal and external evaluation of the shoe market and industry, as well as an evaluation of the brand Steve Madden. Through our research, we predicted a budget for Steve Madden, specifically for the "heels" category, in F/W 2018. We then bucketed our budget into five main categories and styles, as well as bucketing into "core" and "fashion" colors. Along with the 6 month buying plan and the assortment plan, we evaluated Steve Madden's store sizes, and implemented a plan for what a smaller store would receive in inventory vs. what a larger store would receive in inventory.